IFA Night Was a Private Fundraising Gala and Immersive Experience Created to Support the Preservation of Iran’s Zagros Forests, Which Are Increasingly Threatened by Climate Change and Drought. as the Graphic Designer on the Project, I Was Responsible for Developing the Event’s Visual Identity and Designing Every Brand Touchpoint Across the Guest Journey. the Logo Combined Persian and English Wordmarks with a Shooting Star Motif, Symbolizing Hope, Wishes, and the Collective Impact the Event Aimed to Create. Inspired by the Elegance of a Premium Gala and the Concept of Night, I Built a Visual System Around Celestial Star Lines, Deep Blue Tones, and Gold Accents, Creating a Sophisticated and Cohesive Identity That Could Scale Across Both Physical and Digital Environments. the Visual System Extended into a Fully Immersive Event Experience, Including Invitation Packages, Booklets, Landing Pages, Digital Screens, Wayfinding, Information Walls, Lanyards, Business Cards, Gift Boxes, Key Visuals, and Sponsor Materials. Every Design Decision Was Made to Ensure Consistency, Guide Guests Through the Experience, and Reinforce the Event’s Mission While Maintaining a Sense of Exclusivity for Its Invited Audience of Business Leaders and Changemakers. the Result Was a Cohesive Branded Environment That Transformed a Fundraising Gala into an Immersive Storytelling Experience Around the Future of the Zagros Ecosystem.